Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Commerce & Experience Platforms
March 7, 2024
Contentful ECommerce
In the world of digital commerce, the quest for a seamless, engaging, and personalised customer experience is relentless, the increasing...
Customer Experience (CX), Optimizely
March 7, 2024
Optimizely Marketplace
In today’s competitive landscape, offering a personalised and consistent customer experience is no longer a luxury, it’s a necessity. With...
Customer Experience (CX), Optimizely
March 5, 2024
Optimizely Gartner Magic Quadrant
For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform....
Commerce & Experience Platforms, CX Strategy & Transformation
March 1, 2024
The Optimizely MVP Award
The Optimizely community thrives on the contributions of its members, and the Optimizely Most Valuable Professional (OMVP) program celebrates those...
Travel & Transport, AI & Automation
March 1, 2024
Salesforce Travel Management: Advancing Airline Operations and Passenger Services
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...
Ecommerce, Commerce & Experience Platforms
February 29, 2024
What is BigCommerce?
The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one...
Travel & Transport, Digital Marketing & Media
February 29, 2024
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...
Events, CRM & Data
February 28, 2024
Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP
In a time when 70% of organisations struggle to provide completely connected user experiences across all channels, it’s crucial for...
Commerce & Experience Platforms, Optimizely
February 27, 2024
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...
CRM & Data, Microsoft 365 CRM
February 23, 2024
Data Privacy Management: Strategies for Safe Data Handling
89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to...
CRM & Data, Microsoft 365 CRM
February 21, 2024
CRM Adoption – A Guide for Higher ROI
Did you know that only 40% of businesses achieve a CRM adoption rate of 90% or higher? This startling statistic...
Customer Experience (CX), Optimizely
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...