Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Optimizely
January 28, 2026
Speaking the Language of Leadership with Optimizely Experimentation
For many digital, marketing, and product teams, experimentation remains one of the most powerful yet misunderstood levers for growth. Not because the...
Financial Services, Commerce & Experience Platforms
September 26, 2025
Scaling Financial Services Websites via Shared Templates in Optimizely CMS
Delivering scalable, secure, and high-performing Optimizely websites across a complex digital estate. In financial services, digital consistency isn’t just a...
Ecommerce, Design Systems & Brand Governance
September 19, 2025
The Future of Experience: Designing for the Singular Interface
The way users interact with digital experiences is undergoing a profound transformation. The rise of AI-powered interfaces, ambient computing, and...
AI & Automation, Commerce & Experience Platforms
September 17, 2025
Unlock the Power of Optimizely CMS 12: Why Now is the Time to Upgrade
Upgrading Optimizely CMS for the Modern Digital Experience For organisations on previous version of the Optimizely CMS, the shift to...
Remarkable News, Commerce & Experience Platforms
September 10, 2025
Remarkable Lands Sitecore XM Cloud Specialisation
Big news: Remarkable has officially earned the Sitecore XM Cloud (XMC) Specialisation, and we couldn’t be more thrilled. This isn’t...
Manufacturing, CRM & Data
September 9, 2025
Remarkable Delivers UX-Led Digital Transformation for CRU Group
Remarkable is pleased to announce the successful completion of a major digital transformation programme for CRU Group, a global leader...
Ecommerce, AI & Automation
May 16, 2025
How to Optimise Your Ecommerce Brand for ChatGPT Shopping
As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially...
CRM & Data, Customer Experience (CX)
May 14, 2025
Why Your CRM Is Damaging Your Business
Why do Nearly 65% of all CRM Implementations Fail? We explore these nine pitfalls for CRM implementations, and how fixing...
Digital Marketing & Media, Personalisation & CRO
April 29, 2025
Crafting an Effective Digital Marketing Strategy for Hotels
Capturing the attention of potential guests is more challenging now than ever before. With the increasing dominance of digital platforms,...
AI & Automation, Commerce & Experience Platforms
April 17, 2025
50 Reasons Why Digital Marketing Matters in 2025
Why the brands winning today (and tomorrow) are those investing smartly in digital. In the past 20 years, digital marketing...
AI & Automation, CRM & Data
April 7, 2025
10 Highlights from SUGCON Europe 2025 in Antwerp, Belgium
Spring has well and truly sprung, and that can only mean one thing for the Sitecore community in Europe –...
Digital Marketing & Media, Personalisation & CRO
April 2, 2025
What is Digital Marketing?
Overview The term ‘digital marketing’ covers a wide range of marketing tactics, all executed on digital platforms. Nowadays, the majority...