Insights

Insight-driven, quality-focused content written by the experts.

AI & Automation, Commerce & Experience Platforms

50 Reasons Why Digital Marketing Matters in 2025

Why the brands winning today (and tomorrow) are those investing smartly in digital. In the past 20 years, digital marketing has fully matured and is far from it’s old position as a a “nice to have”. It is genuinely a... Read more
AI & Automation, CRM & Data

10 Highlights from SUGCON Europe 2025 in Antwerp, Belgium

Spring has well and truly sprung, and that can only mean one thing for the Sitecore community in Europe – it’s time for SUGCON Europe 2025!  Antwerp, Belgium was the scene of this year’s gathering on the 3rd and 4th... Read more
Digital Marketing & Media, Personalisation & CRO

What is Digital Marketing?

Overview The term ‘digital marketing’ covers a wide range of marketing tactics, all executed on digital platforms. Nowadays, the majority of brands use digital marketing to appeal to customers, and it has become a crucial part of marketing for businesses... Read more
AI & Automation, Personalisation & CRO

AI in Digital Marketing

More than 88% of brands use AI in Digital Marketing. The days of mass marketing blasts are fading faster than ever. Today’s consumers crave personalised experiences, and digital marketing needs to adapt. AI (Artificial Intelligence) is transforming the way we... Read more
Commerce & Experience Platforms, Customer Experience (CX)

Omnichannel Marketing Explained

Not to be mistaken as a synonym for multichannel, omnichannel marketing is a ubiquitous approach to marketing that benefits consumers and brands alike. Here, we explain exactly what omnichannel is, how it differs from other marketing strategies and discuss its... Read more
Financial Services, AI & Automation

The Financial Services Sector: Cybersecurity in 2025

Introduction As financial services become increasingly digitalised, the need for strong cybersecurity is rising. Due to its nature, the financial services sector faces a higher number of threats than most industries; sensitive customer data as well as financial information makes... Read more
Remarkable News, Commerce & Experience Platforms

Remarkable Team Earn Optimizely Technical Sales Certifications

On Friday 24th January, members of the Remarkable team gathered in our Manchester office to attend an Optimizely One Technical Sales workshop. The workshop consisted of a presentation by Simon Chapman, Senior Director of Partner Enablement & Solution Architecture at... Read more
Financial Services, AI & Automation

The Future of AI in Finance

The rapid rise of Generative Artificial Intelligence (GenAI) in recent years has forced many industries to adapt and evolve at an astronomical rate. The financial services industry is no different: staying at the top of the game means embracing AI... Read more

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