Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Content Operations
Content Marketing Strategy for Enterprise Brands
Content marketing is projected to be worth $600 billion by the end of 2024 and has the highest ROI out of all digital marketing strategies. As brands strive to engage their audience meaningfully and sustainably, content marketing sits at the... Read more
AI & Automation, CRM & Data
The Benefits of Using Salesforce CRM
Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need to be implemented in organisations across all industries. Among the extensive range of Customer Relationship Management (CRM) solutions available, Salesforce... Read more
Customer Experience (CX), Personalisation & CRO
Conversion Rate Optimisation Strategies for Enterprise Brands
The top 25% of websites across all industries convert at a rate of 5.31% or higher, but many websites don’t come close to this benchmark. Effective conversion rate optimisation strategies are essential for brands who want to increase the number... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore CMS: A Guide
Businesses are continually searching for robust solutions to manage and deliver personalised experiences to their customers. Optimising your website’s content management system is essential to staying ahead of the competition. Whatever your goals, Sitecore CMS tools have the power to... Read more
AI & Automation, Personalisation & CRO
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a higher ROI from AI-enhanced content marketing strategies. But with all the recent news on AI and SEO, it might seem... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Travel & Transport, AI & Automation
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI across channels. Segmented email marketing is considerably more effective , with marketers reporting a staggering 760% increase in earnings from... Read more
Customer Experience (CX), Personalisation & CRO
Sitecore Personalisation for Enterprise Brands
Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and needs. 69% of customers want a personalised and consistent customer experience across multiple channels, both physical and digital. However, few... Read more