Insights

  Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting the swift progress of innovation and the seamless integration of AI across all applications.   In case you missed our... Read more

  Holistically training all new hires on data quality protocols ensures data integrity and positive customer experiences resulting in savvy data-driven decisions.    There are countless claims about how data has become one of the most prized resources in any... Read more

  Our sister consultancy, Nemetos Tanasuk, asked different global manufacturers about their biggest predicted challenges heading into 2023.    Digital transformation lands in the top biggest challenges expected by respondents at number three, with cybersecurity threats and rising costs of... Read more

  Customer expectations have evolved, and without connected data and advanced insights and records, you risk falling short of your competition.  A company that strategically wants to put its customer at the heart of its business needs to think about... Read more

  The process of unifying data has been proven to enhance the customer experience.  Customers increasingly expect instant, real-time responses to their questions and self-service options available on their chosen communication method and from any device. Connected systems and data... Read more

Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for new, better ways to deliver better experiences. A brand’s digital ecosystem is not only what underpins end to end experiences... Read more

  Unify Data Consultancy explores how Web 3.0 and Blockchain will improve traveller experiences in 2023.   You’ve no doubt read about 2022’s cryptocurrency markets in turmoil, and so it’s easy to question the long-term value of many blockchain and... Read more

  After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in London and then, a week later, the Manufacturing Week in Liverpool. It was very interesting to see how these two... Read more