Insights
Insight-driven, quality-focused content written by the experts.
Content Operations, Customer Experience (CX)
What is Optimizely One?
The DXP ecosystem is constantly moving, with the main players always evolving their products and expanding their feature sets. Optimizely One was launched in 2023 and is Optimizely’s big play in the DXP space. It is comprised of a robust... Read more
AI & Automation, Content Operations
Sitecore Announces 250 New Features Across its Ecosystem
There’s been a lot going on at Sitecore recently, to put it mildly. A host of new features have just been announced across XM Cloud, Content Hub, XP, and Sitecore Stream, among others. 250 of them, in fact! And new... Read more
AI & Automation, Personalisation & CRO
AI in Digital Marketing
More than 88% of brands use AI in Digital Marketing. The days of mass marketing blasts are fading faster than ever. Today’s consumers crave personalised experiences, and digital marketing needs to adapt. AI (Artificial Intelligence) is transforming the way we... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Omnichannel Marketing Explained
Not to be mistaken as a synonym for multichannel, omnichannel marketing is a ubiquitous approach to marketing that benefits consumers and brands alike. Here, we explain exactly what omnichannel is, how it differs from other marketing strategies and discuss its... Read more
AI & Automation, Customer Experience (CX)
First Look at Sitecore Stream
We’ve been dying to get our hands on Sitecore Stream ever since it was announced at Sitecore Symposium 2024 last October and, this week, Remarkable finally got early adopter access from Sitecore to start diving in and getting our hands... Read more
Customer Experience (CX), Quality Assurance
The Power of Accessibility: Transforming SEO & Discoverability
Why Accessibility Matters Beyond Compliance Website accessibility is often framed as a legal requirement—an obligation to meet the Web Content Accessibility Guidelines (WCAG) and comply with regulations like the European Accessibility Act (Read more about what the EAA means for... Read more
AI & Automation, Customer Experience (CX)
Optimizely Gets Gartner Gold
Optimizely has been named the top Digital Experience Platform (DXP) in Gartner’s Magic Quadrant, overtaking Adobe for the first time in five years. Gartner’s Magic Quadrant is a graphical ranking of technical providers, divided into four quadrants: Leaders, Visionaries, Challengers... Read more
Financial Services, AI & Automation
The Financial Services Sector: Cybersecurity in 2025
Introduction As financial services become increasingly digitalised, the need for strong cybersecurity is rising. Due to its nature, the financial services sector faces a higher number of threats than most industries; sensitive customer data as well as financial information makes... Read more