Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Channel Optimisation
December 15, 2023
Gaining Value From Your Product Recommendations: Cross-selling on Any Device
According to a study by Barilliance, personalised product recommendations account for up to 31% of e-commerce site revenues. Shoppers have...
Ecommerce, CRM & Data
November 24, 2023
Sitecore Holiday Shopping Trends Report 2023
Sitecore’s third annual holiday report for the UK market launched this month, revealing some of the biggest trends in shopping...
CRM & Data, Experience Platforms & Operations
November 15, 2023
Optimizely Zaius
The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver) acquired Boston-based Zaius, a prominent...
Ecommerce, AI Agents & Automation
November 14, 2023
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a...
Ecommerce, Channel Optimisation
November 7, 2023
Driving Loyalty During Financial Crisis
In the summer of 2023, sofa giant DFS claimed that the highest mortgage rates since 2008 have “depressed sales volumes...
Ecommerce, Content & Experience
November 2, 2023
Designing the perfect basket: The hidden secret of e-commerce success
Inventory management can make or break an online store. It’s about optimizing stock levels, ensuring products are readily available when...
CRM & Data, Experience Platforms & Operations
October 30, 2023
Sitecore Connect: Unleashing the Power
Maintaining an engaging customer experience and personalised online presence is crucial for businesses. Sitecore, a leading digital experience platform, has...
CRM & Data, Digital Marketing
October 23, 2023
Sitecore Send: Everything you need to know (Part 2)
In Part One of ‘Everything you need to know before getting started with Sitecore Send,’ we laid the foundation for...
CRM & Data, Digital Marketing
September 14, 2023
Sitecore Send: Everything you need to know (Part 1)
Despite being a part of every brand’s marketing strategy since the dawn of time, email marketing is still one of...
CRM & Data, Digital Marketing
September 5, 2023
Optimizely Data Platform
Benefits Of Utilising The ODP Predict Customer Behaviour Gain a deeper understanding on how each customer acts. Discover: Discover New...
Content & Experience, CRM & Data
August 30, 2023
Personalisation capabilities of XM Cloud
In the dynamic digital realm, crafting personalised experiences has become a fundamental pillar of successful customer engagement. Brands consistently look...
Ecommerce, Manufacturing
August 29, 2023
Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers
As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the...