Insights
Insight-driven, quality-focused content written by the experts.
Optimizely, Personalisation & CRO
March 13, 2024
7 Tactics For Web Conversion Optimisation
A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or...
Customer Experience (CX), Optimizely
March 7, 2024
Optimizely Marketplace
In today’s competitive landscape, offering a personalised and consistent customer experience is no longer a luxury, it’s a necessity. With...
Events, AI & Automation
March 6, 2024
Sitecore DX Dubai 2024
Sitecore DX Dubai 2024: Key Takeaways for Businesses Sitecore DX Dubai 2024 brought together digital experience professionals from around the...
Customer Experience (CX), Optimizely
March 5, 2024
Optimizely Gartner Magic Quadrant
For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform....
Commerce & Experience Platforms, CX Strategy & Transformation
March 1, 2024
The Optimizely MVP Award
The Optimizely community thrives on the contributions of its members, and the Optimizely Most Valuable Professional (OMVP) program celebrates those...
Travel & Transport, AI & Automation
March 1, 2024
Salesforce Travel Management: Advancing Airline Operations and Passenger Services
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...
Travel & Transport, Digital Marketing & Media
February 29, 2024
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...
Commerce & Experience Platforms, Optimizely
February 27, 2024
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...
Customer Experience (CX), Optimizely
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
AI & Automation, CRM & Data
February 16, 2024
Salesforce Sales Cloud Einstein: Increasing Forecasting Accuracy
Customer Experience (CX), Optimizely
February 14, 2024
What Are The Best A/B Testing Platforms?
A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%....
AI & Automation, CRM & Data
February 4, 2024
AI in Customer Service: What is It & Why Do You Need It?
Embracing the AI Revolution in Customer Service In an era where technological advancements are not just innovations but necessities, the...