Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Optimizely
Speaking the Language of Leadership with Optimizely Experimentation
For many digital, marketing, and product teams, experimentation remains one of the most powerful yet misunderstood levers for growth. Not because the capability is flawed, but because the story around experimentation is often told in a way that fails to resonate with senior leadership. ... Read more
Optimizely
Turning Optimizely Insights into Organisational Learning
Most experimentation programmes don’t fail because the tests are wrong. They fail because the learnings disappear. Across organisations we see the same pattern: experiments run, dashboards shared, a few wins celebrated… and then the insights evaporate into the ether. Teams... Read more
AI & Automation, Optimizely
Scaling Experimentation Strategy with Opal AI
As organisations scale their experimentation practice, the challenge is no longer “Can we run experiments?” It becomes: Can we learn fast enough, synthesise effectively enough, and maintain strategic focus across dozens or hundreds of tests? This is precisely where Optimizely Opal AI... Read more
Optimizely
Designing an Experimentation North Star with Optimizely
When experimentation runs without a North Star, a single, unifying measure of success, it quickly devolves into disconnected tests, unclear priorities, and “optimise-for-the-sake-of-optimising.” The result? Lots of activity, very little impact. A North Star metric transforms experimentation from a tactical... Read more
Remarkable News, AI & Automation
Remarkable’s Staff Predictions for 2026: The Year AI Grows Up
As the year ended, Remarkable’s Client & Sales team looked ahead to 2026, sharing their boldest predictions for the future of digital, sales, and marketing. This year promises to be transformative, with AI moving from experimental to essential in nearly... Read more
AI & Automation, Sitecore
5 Things Every Marketer Needs to Know About SitecoreAI
With the launch of SitecoreAI at Sitecore Symposium in November, Sitecore is reshaping how marketers create, manage, and optimise digital experiences. Whether you were already using Sitecore XM Cloud, or considering migrating from XP or even another DXP, understanding what... Read more
AI & Automation
What’s the Difference Between LLMs and Machine Learning?
Whilst everyone is talking about artificial intelligence (AI), two terms often come up: Large Language Models (LLMs) and Machine Learning (ML). While they are related, they serve different purposes and have unique strengths. Understanding the difference between LLMs and ML,... Read more
AI & Automation, Content Operations
5 Super-Valuable AI Features in Sitecore Content Hub
AI is no longer just a buzzword in content operations. It’s becoming the backbone of how marketing teams plan, create, and deliver personalised experiences. Sitecore Content Hub, as the central content engine in Sitecore’s composable DXP, integrates powerful AI features... Read more