Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, AI & Automation
Travel Trends 2025: Key Insights and Strategic Implications for the Travel & Tourism Industry
The 2025 travel industry is set to witness a profound transformation driven by shifting consumer expectations, technological advancements, and global environmental consciousness. It seems that the travel and tourism industry is starting to level-out again and travel in 2024 has... Read more
AI & Automation, Content Operations
Introducing Sitecore Stream, Sitecore’s biggest AI play to date
It seems like a long time ago since we were sitting in the front row of the SUGCON Europe keynote address in Dublin watching Sitecore Chief Product Officer, Roger Connolly, tease us with some of the upcoming AI features that were to... Read more
Commerce & Experience Platforms, Content Operations
Maximising Efficiency with XM Cloud Explorer Tool
Managing content efficiently is crucial for brands to stay ahead. Sitecore XM Cloud offers a suite of tools designed to streamline content creation and management. One of the standout features is the Explorer tool, which allows marketers and developers to... Read more
Events, Content Operations
Empowering success with an insightful Sitecore user group at Sagittarius HQ
We were thrilled to host a recent Sitecore User Group (SUG) at our Shoreditch headquarters in London. This dynamic gathering of Sitecore professionals and enthusiasts explored the latest innovations in XM Cloud and Content Hub, providing a vibrant platform for... Read more
Travel & Transport, Digital Marketing & Media
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing is taking over? Pay-Per-Click (PPC) advertisement has become one of the most powerful tools available on the market. On average,... Read more
AI & Automation, Content Operations
Content Marketing Strategy for Enterprise Brands
Content marketing is projected to be worth $600 billion by the end of 2024 and has the highest ROI out of all digital marketing strategies. As brands strive to engage their audience meaningfully and sustainably, content marketing sits at the... Read more
AI & Automation, Personalisation & CRO
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a higher ROI from AI-enhanced content marketing strategies. But with all the recent news on AI and SEO, it might seem... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Travel & Transport, AI & Automation
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI across channels. Segmented email marketing is considerably more effective , with marketers reporting a staggering 760% increase in earnings from... Read more