Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, AI & Automation
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the evolution of AI, search, and its transformational impact on the travel and hospitality industry. As user behaviour shifts, technologies mature,... Read more
Travel & Transport, Customer Experience (CX)
Travel PPC: 8 Essential Tips
Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for customer’s hard-earned holiday budgets. With more customers looking to purchase their getaways online, holiday and airline digital transformation is crucial.... Read more
Events, Travel & Transport
The Future of Search and AI for the Travel & Hospitality Industry
How is AI Transforming Travel Search? Evolving customer behaviour and cutting-edge AI technologies are redefining the travel and hospitality landscape, and the way people search and book is changing fast. In this webinar, discover how Google is adapting to this... Read more
Travel & Transport, Customer Experience (CX)
SEO for Airlines
With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus for brands that want to stand out. SEO (Search Engine Optimisation) remains one of the top ways to attract high-intent... Read more
Digital Marketing & Media, Personalisation & CRO
Crafting an Effective Digital Marketing Strategy for Hotels
Capturing the attention of potential guests is more challenging now than ever before. With the increasing dominance of digital platforms, hotels must adopt advanced marketing strategies to stay ahead. A well-constructed digital marketing plan can significantly boost online visibility, increase... Read more
Financial Services, Customer Experience (CX)
Social Media Marketing for Financial Services
Around 61% of the world’s current population use social media. That’s a potential audience of billions. In today’s digital age, leveraging social media for digital marketing is critical for businesses across all industries, including financial services. Social media marketing provides... Read more
AI & Automation, Commerce & Experience Platforms
50 Reasons Why Digital Marketing Matters in 2025
Why the brands winning today (and tomorrow) are those investing smartly in digital. In the past 20 years, digital marketing has fully matured and is far from it’s old position as a a “nice to have”. It is genuinely a... Read more
Financial Services, Content Operations
From SEO to SGE: The New Rules of Digital Discoverability for Insurance Brands
For years, digital marketing and in-particular SEO (search engine optimisation), has been the frontline tactic for insurance brands looking to win online. Get your site ranking for the right keywords, and the quotes and conversions would follow. But the rules... Read more