Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Customer Experience (CX)
SEO for Airlines
With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus for brands that want to stand out. SEO (Search Engine Optimisation) remains one of the top ways to attract high-intent... Read more
Digital Marketing & Media, Personalisation & CRO
Crafting an Effective Digital Marketing Strategy for Hotels
Capturing the attention of potential guests is more challenging now than ever before. With the increasing dominance of digital platforms, hotels must adopt advanced marketing strategies to stay ahead. A well-constructed digital marketing plan can significantly boost online visibility, increase... Read more
Financial Services, Customer Experience (CX)
Social Media Marketing for Financial Services
Around 61% of the world’s current population use social media. That’s a potential audience of billions. In today’s digital age, leveraging social media for digital marketing is critical for businesses across all industries, including financial services. Social media marketing provides... Read more
AI & Automation, Commerce & Experience Platforms
50 Reasons Why Digital Marketing Matters in 2025
Why the brands winning today (and tomorrow) are those investing smartly in digital. In the past 20 years, digital marketing has fully matured and is far from it’s old position as a a “nice to have”. It is genuinely a... Read more
Financial Services, Content Operations
From SEO to SGE: The New Rules of Digital Discoverability for Insurance Brands
For years, digital marketing and in-particular SEO (search engine optimisation), has been the frontline tactic for insurance brands looking to win online. Get your site ranking for the right keywords, and the quotes and conversions would follow. But the rules... Read more
Digital Marketing & Media, Personalisation & CRO
What is Digital Marketing?
Overview The term ‘digital marketing’ covers a wide range of marketing tactics, all executed on digital platforms. Nowadays, the majority of brands use digital marketing to appeal to customers, and it has become a crucial part of marketing for businesses... Read more
Content Operations, Customer Experience (CX)
What is Optimizely One?
The DXP ecosystem is constantly moving, with the main players always evolving their products and expanding their feature sets. Optimizely One was launched in 2023 and is Optimizely’s big play in the DXP space. It is comprised of a robust... Read more
AI & Automation, Content Operations
Sitecore Announces 250 New Features Across its Ecosystem
There’s been a lot going on at Sitecore recently, to put it mildly. A host of new features have just been announced across XM Cloud, Content Hub, XP, and Sitecore Stream, among others. 250 of them, in fact! And new... Read more