Insights
Insight-driven, quality-focused content written by the experts.
Customer Experience (CX), Optimizely
Google Optimize vs Optimizely
Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for enterprise-level standards. Understanding the strengths and weaknesses between the two can help you determine which tool is best for your... Read more
Commerce & Experience Platforms, Optimizely
Episerver Commerce Cloud – A Guide for marketers
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Learn more about Episerver Commerce Cloud (now Optimizely). What is Episerver Commerce Cloud? Episerver Commerce Cloud is a platform for B2C and... Read more
Commerce & Experience Platforms, Optimizely
Episerver vs Sitecore
Learn which Digital Experience Platform (DXP) is better when comparing Episerver vs Sitecore. Take a closer look at the key features of both technologies and which is best aligned with your business goals. Episerver and Sitecore at a glance Before... Read more
Customer Experience (CX), Digital Marketing & Media
Generating leads and converting; how digital unlocks potential.
From the first primitive mud huts to the ancient pyramids of Egypt and beyond, the concept of ‘construction’ has been around for quite some time. The history of manufacturing is no different as the human race has been creating things... Read more
CRM & Data, Customer Experience (CX)
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able to prove it. Defining who ‘the customer’ is can be the first and fundamental challenge. The next is to understand... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Digital in construction and manufacturing
This week I caught up with Paul Chandler, Marketing Director (Emerging Businesses) for Marshalls Plc and owner of Blake & Chandler Consulting Ltd. Paul has a combined 30 years of senior marketing and digital experience specifically in manufacturing and construction.... Read more
Content Operations, Customer Experience (CX)
BACK TO (HYBRID) WORK
In the year and a half where chats at the coffee machine were traded for Slack channels, and team meetings replaced by Zoom calls, having a robust technical infrastructure to support your business has become make or break for a... Read more