Insights
Insight-driven, quality-focused content written by the experts.
Financial Services, Content Operations
Content Marketing for Law Firms: The Guide for Success
Content marketing costs 62% less than traditional marketing and has the potential to generate three times as many new revenue opportunities. Digital marketing has never been so critical for the legal sector. The COVID pandemic forcefully shifted firms sector-wide to... Read more
Remarkable News, Commerce & Experience Platforms
Sagittarius Announced as Winner at Sitecore Partner Awards 2022
Sagittarius is excited to announce that it has won the Customer Value/Impact Award at the Sitecore Partner Awards 2022. Sagittarius was nominated for the jury’s consideration by two existing clients, Jacksons Fencing and Liontrust, for its dedication to creating experiences... Read more
Customer Experience (CX), Personalisation & CRO
4 Benefits Of Website Personalisation For Your Travel Brand
As a travel brand, you’ve probably heard of personalisation before – it’s the idea that every customer gets a unique experience on your website by tailoring the content to their interests, location, and other factors. Online platforms like Amazon, Netflix... Read more
Content Operations, Customer Experience (CX)
The 5 Pillars of Sitecore Content Hub: Explained.
Unless you’ve been living in a cave for the last ten years or so, you’ve probably heard the term “Content is King” more times than you care to recall. It might be a well worn trope, but there is truth... Read more
CRM & Data, Customer Experience (CX)
GA4: The Latest Google Analytics Update
In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out on 4 July 2022. As of July 1, 2023, standard Universal Analytics will stop processing data, meaning GA4 will become... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Headless Commerce in Travel
You may have recently heard the term ‘headless’ used in conversations around the future of travel commerce, but it’s far from just a buzzword. This exciting new evolution allows for quicker turnarounds and a more unified vision when building your... Read more
Content Operations, Customer Experience (CX)
What Is Digital Content Planning and Why Is It Important?
Whatever your business, be it a regional or global brand, the content you produce plays a vital role in your success, so content planning is an essential step. A well-formulated and executed content strategy not only drives more traffic at... Read more
CRM & Data, Customer Experience (CX)
How CDPs and First-Party Data can Help Solve the Cookie Crisis
Introduction Customer Data Platform (CDP) and First-Party Data are a few terms you’ll likely see appear when considering the future of online marketing- but what do they mean and how can CDPs benefit your business? We break down the current... Read more