Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
January 22, 2022
PERSONALISATION, WHAT IS IT REALLY?
Remember the first mass email you ever received with your name in the subject line? For the first time in...
Remarkable News, Commerce & Experience Platforms
January 18, 2022
Former Big Brand Ideas marketing specialist, Hayley Bonnick joins Ultimedia
Ultimedia has appointed Hayley Bonnick as Head of Marketing. The former Big Brand Ideas marketing manager, joins the Episerver (Optmizely) specialists to...
CRM & Data, Customer Experience (CX)
January 10, 2022
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at...
Commerce & Experience Platforms, Optimizely
January 7, 2022
Episerver DXC
Episerver DXC or Digital Experience Cloud is a combination of digital product offerings which can be used in many combinations...
Commerce & Experience Platforms, Customer Experience (CX)
January 5, 2022
Episerver Ecommerce
We live in a digital world, where almost everything we need can be accessed at a click of a button...
Customer Experience (CX), Optimizely
December 31, 2021
Google Optimize vs Optimizely
Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for...
Commerce & Experience Platforms, Optimizely
December 23, 2021
Episerver Commerce Cloud – A Guide for marketers
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Learn more...
Commerce & Experience Platforms, Optimizely
December 23, 2021
Episerver vs Sitecore
Learn which Digital Experience Platform (DXP) is better when comparing Episerver vs Sitecore. Take a closer look at the key...
Customer Experience (CX), Digital Marketing & Media
December 2, 2021
Generating leads and converting; how digital unlocks potential.
From the first primitive mud huts to the ancient pyramids of Egypt and beyond, the concept of ‘construction’ has been...
CRM & Data, Customer Experience (CX)
November 22, 2021
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able...
CRM & Data, Digital Marketing & Media
November 10, 2021
Digital marketing in Construction and Manufacturing
Where we spend our money is always a hot topic. Perhaps never more so than now. With Budgeting season well...
Commerce & Experience Platforms, Customer Experience (CX)
September 9, 2021
Digital in construction and manufacturing
This week I caught up with Paul Chandler, Marketing Director (Emerging Businesses) for Marshalls Plc and owner of Blake &...