Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, AI & Automation
3 key takeaways from Seamless Middle East
Over the last two days, Dubai has played host to one of the most anticipated events in digital commerce: Seamless Middle East. With a staggering attendance of 15,000 industry professionals and more than 500 exhibitors, the event was the perfect... Read more
AI & Automation, Customer Experience (CX)
Optimizely AI – Supercharge Experiences with Generative Ai and Optimizely Dxp
Organisations around the world are already benefiting from generative AI. The software is being used in products like Optimizely Content Marketing Platform to elevate their digital transformation at speed. The use of generative AI with Optimizely DXP software can multiply... Read more
Commerce & Experience Platforms, Optimizely
How to use Optimizely
If your organisation has recently started a digital transformation onto the Optimizely platform, receiving the correct training and support on the platform is paramount to returning the desired positive ROI. Getting Started With The Optimizely Suite Getting started with the... Read more
Content Operations, Digital Marketing & Media
SEO content strategy
It’s a common misconception that SEO (search engine optimisation) can suck the joy out of content creation, turning a ‘content strategy’ into a simple checklist task with little room for creativity. In actuality, SEO not only provides a strong set... Read more
Digital Marketing & Media, Performance Marketing
Automotive Digital Marketing Strategy
The automotive industry has witnessed significant changes in recent years, with the rise of digital marketing strategies being one of the most prominent. Automotive digital marketing strategy has become crucial for automotive parts suppliers to attract and retain customers. With... Read more
Commerce & Experience Platforms, Customer Experience (CX)
10 Steps to Migrate to Sitecore XM Cloud
The release of Sitecore Experience Manager Cloud, commonly referred to as XM Cloud, in 2022 represented Sitecore’s continued focus and investment into the cloud-based composable market and therefore allowing brands wider options and approaches to building a modern open composable... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore Search – Making Search Successful for Your platform
Given that search is expected on a Sitecore implementation and a necessity for your brand to succeed, what are the challenges around winning with search? There are now more considerations than ever around Sitecore search, and when asked which is... Read more
Commerce & Experience Platforms, CX Strategy & Transformation
Identify your cost of ownership
The technology landscape has shifted massively within the digital experience space, especially within the past two years. We are now seeing more and more brands making a move from monolithic platforms to composable DXP solutions. Moving towards more modern technologies... Read more