Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, CRM & Data
Airlines And Social Media
Social media has become an integral part of our daily lives. With 4.95 billion users worldwide, accounting for around 60.49% of the global population, it transforms the way organisations connect with their audience. Airlines, with their global reach and constant... Read more
Travel & Transport, Content Operations
Seo Travel Tips: Key Trends for 2024
SEO travel trends hinge on authenticity, emerging search intelligence and multi-channel strategy for 2024. Staying ahead of the curve is crucial for brands aiming to shine amidst the sea of digital and AI-aided content. For travel brands and airlines, SEO... Read more
Commerce & Experience Platforms, Optimizely
What is Optimizely?
Optimizely, formerly Episerver, offers a variety of tools designed for marketers and other teams including experimentation, content management, personalisation and commerce tools all designed to help get the most out of their digital platform. The platform gives organisations sector-wide the power... Read more
Commerce & Experience Platforms, Customer Experience (CX)
ما هي Optimizely ؟
Optimizely عبارة عن منصة تجربة رقمية (DXP) تتيح لفرق التسويق وغيرها القدرة على إدارة وتحسين نشاطها الرقمي وتجربة العملاء عبر كل نقطة اتصال. تتمتع Optimizely، المعروفة سابقًا باسم Episerver، بمجموعة ميزات وقدرات مدهشة تمنح المنظمات في جميع القطاعات القدرة على... Read more
AI & Automation, CRM & Data
Harnessing the Power of Unified Customer Data for Business Success.
In today’s hyper-competitive business landscape, fragmented customer data often stands as a formidable barrier to success. The challenges stemming from disparate data sources can be multifaceted, hindering businesses from making informed decisions and stunting growth opportunities. Customer data unification is... Read more
AI & Automation, CRM & Data
Is Your Salesforce Ready for the AI Revolution?
In the dynamic digital era, Artificial Intelligence (AI) emerges as a transformative force, revolutionizing industries and redefining business operations. Yet, the efficacy of AI hinges on the quality and preparedness of its foundational data. As the CEO of Unify, my... Read more
Events, AI & Automation
Unifying Your Customer Data with AI: Insights from Salesforce World Tour
Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting the swift progress of innovation and the seamless integration of AI across all applications. In case you missed our... Read more
AI & Automation, Customer Experience (CX)
Digital Platform Strategy
Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for new, better ways to deliver better experiences. A brand’s digital ecosystem is not only what underpins end to end experiences... Read more