Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Customer Experience (CX)
Opticon 2022 – Introducing the new Optimizely
The last time Optimizely held an in-person global annual conference was 2019. To quote Optimizely CEO Alexander Atzberger, “A lot has changed in the last 3 years”. Optimizely has been busy building on its CMS and E-commerce heritage to become one of... Read more
Customer Experience (CX), Optimizely
Peerius Episerver Explained
With an impressive customer base of famous brands such as Tommy Hilfiger, Peerius is a piece of the puzzle acquired in 2016 by Episerver to elevate the quality of the personalisation technology available to customers‘. The omnichannel personalisation vendor allowed Episerver to drive... Read more
Financial Services, CRM & Data
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in... Read more
AI & Automation, CRM & Data
The Future Of Travel: 5 Ways AI Is Changing The Game
When it comes to travel, artificial intelligence (AI) is changing the game. From booking airfare and hotels to creating personalised itineraries, AI is making travel planning easier and more efficient. With one eye focused on operation experience and the other... Read more
Remarkable News, Commerce & Experience Platforms
Nemetos acquired by Remarkable Group and joins forces with Tanasuk
Combining over 25 years of expertise to lead the way in composable commerce technology Today, Remarkable Group announced they have successfully acquired Nemetos, a leading cloud commerce specialist agency based in the UK and Europe. The company will be merged with Remarkable’s... Read more
Manufacturing, Commerce & Experience Platforms
Why most B2B manufacturers could be missing out on millions of dollars
Traditionally, taking a direct to customer (D2C) route for manufacturing brands has been a strategy predominantly reserved for business to customer (B2C) brands. Think Tesla skipping out the dealership and Osprey’s online backpack shop. Spurred on by the pandemic and... Read more
Customer Experience (CX), Design and Build
4 ECOMMERCE DESIGN MISTAKES THAT COULD BE DAMAGING YOUR USER EXPERIENCE
Commerce brands need sales-driven sites. Those conversions are directly down to the quality of your site, and how your users experience it. The best performing websites are intentionally planned so that each step your customer takes elicits a positive experience.... Read more