Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Digital Marketing & Media
Google Announced as DMA Gatekeeper – What Does this Mean?
Google was recently announced as an official gatekeeper of the Digital Markets Act (DMA) – but what does this mean, and how might this affect your digital advertising? What is the Digital Markets Act (DMA)? The implementation of the Digital... Read more
Commerce & Experience Platforms, Optimizely
Optimizely Customized Commerce
The world of e-commerce is volatile and organisations face the ongoing challenge of creating seamless, personalised and engaging buying experiences that keep customers coming back for more. Customized Commerce is the go to platform for organisations looking to create interactions... Read more
Commerce & Experience Platforms, Optimizely
Is Optimizely Free?
The Free Plan Contrary to popular belief, Optimizely does offer a free plan: Free Feature Flagging. This plan is designed to empower organisations to roll out new features and assess their impact without creating any costs. This plan provides access... Read more
Commerce & Experience Platforms, Design and Build
Sitecore Search results
While preparing for a recent talk at the London Sitecore User Group at Sagittarius offices on the subject of Sitecore Content Search: Building a frontend for Sitecore Search results, I discovered some great content (both from Sitecore and the wider... Read more
Customer Experience (CX), Optimizely
VWO vs Optimizely: The Ultimate Showdown of Experimentation Tools
Data driven insights rule decision making and A/B testing (split testing) has emerged as an indispensable tool for optimising website conversions and enhancing user experience. Two of the leading contenders in this field are VWO and Optimizely, both of which... Read more
AI & Automation, CRM & Data
Optimizely Zaius
The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver) acquired Boston-based Zaius, a prominent customer data platform (CDP). This strategic move has shown Optimizely’s commitment to empowering organisations to unlock their digital potential. By... Read more
Ecommerce, AI & Automation
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a gold standard of customer service can prove challenging. To meet this challenge head-on, digital transformation is not an option; it’s... Read more
Customer Experience (CX), Design and Build
Sagittarius proudly supports BIMA Digital Day
The twelfth annual BIMA Digital Day took place on Wednesday 8th November and Sagittarius were delighted to receive an invite to attend The Green School for Girls in Isleworth in what was set to be a thoroughly enjoyable event. What... Read more