Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Performance Marketing
August 18, 2025
AI Max for Search: Google Tightens Its Grip on the SERP
In late July, Google introduced AI Max for Search, a new campaign type designed to integrate advertising into AI-generated search...
Content Operations, Design Systems & Brand Governance
August 15, 2025
Is a DAM the Answer?
Content may be king, but behind the throne, chaos often reigns. Enterprise organisations produce more assets than ever, campaign imagery,...
AI & Automation, Content Operations
August 13, 2025
AI’s Rapid Evolution: Embrace the Change
Artificial intelligence (AI) is evolving at an unprecedented rate. This rapid advancement is not only transforming industries but also creating...
Events, Customer Experience (CX)
August 1, 2025
The Future of Discovery in FSI: Social Search, AI, and the New Rules of Visibility
When was the last time you Googled something and actually clicked past the first result? Now imagine your customers doing...
Content Operations, Customer Experience (CX)
June 23, 2025
Hexagon launches new website with Remarkable at HexagonLIVE 2025
We’re proud to share that Hexagon has just gone live with the first phase of its new global website hexagon.com, unveiled...
Customer Experience (CX), Digital Marketing & Media
June 20, 2025
Artificial Influence: Why UGC and Advocacy Will Shape the Future of Search
Right now, the rules of search, discovery, and influence are being rewritten (and it’s not by the robots, it’s by...
Travel & Transport, Content Operations
June 12, 2025
Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?
The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs...
Content Operations, Digital Marketing & Media
May 28, 2025
AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO
The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search,...
Content Operations, Customer Experience (CX)
May 23, 2025
Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.
Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google...
Ecommerce, AI & Automation
May 16, 2025
How to Optimise Your Ecommerce Brand for ChatGPT Shopping
As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially...
CRM & Data, Customer Experience (CX)
May 14, 2025
Why Your CRM Is Damaging Your Business
Why do Nearly 65% of all CRM Implementations Fail? We explore these nine pitfalls for CRM implementations, and how fixing...
Travel & Transport, AI & Automation
May 8, 2025
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the...