Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
January 7, 2024
Why Customer-first Companies Must Be Connected Companies
Customer expectations have evolved, and without connected data and advanced insights and records, you risk falling short of your...
CRM & Data, Customer Experience (CX)
January 7, 2024
5 Steps to Data Unification to Support Customer Experience
The process of unifying data has been proven to enhance the customer experience. Customers increasingly expect instant, real-time responses...
AI & Automation, Customer Experience (CX)
January 5, 2024
Digital Platform Strategy
Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for...
Travel & Transport, Commerce & Experience Platforms
January 4, 2024
Travel Industry Poised to Benefit from Web 3.0 & Blockchain
Unify Data Consultancy explores how Web 3.0 and Blockchain will improve traveller experiences in 2023. You’ve no doubt...
Manufacturing, Travel & Transport
January 4, 2024
What do the Travel and Manufacturing Markets Have in Common?
After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in...
Travel & Transport, AI & Automation
January 4, 2024
6 Ways AI Can Improve Business Performance
Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data and analytics. When...
CRM & Data, Customer Experience (CX)
January 4, 2024
Benefits of unified data to drive smarter business decisions
Reinventing how companies use data to drive more intelligent business decisions whilst creating better customer experiences. This article...
AI & Automation, CRM & Data
January 4, 2024
CRM at the centre of your customer-centric business
Customer Relationship Management (CRM) is still extremely important to any business that has anything more than one contact, and...
Commerce & Experience Platforms, CRM & Data
January 4, 2024
How companies can use data to drive smarter business decisions
Intro: Reinventing how companies use data to drive smarter business decisions and create better customer experiences. To help companies...
CRM & Data, Customer Experience (CX)
January 4, 2024
Top tips for digital transformation success in 2023
10 challenges you need to overcome to ensure your transformation is successful Digital Transformation is often seen by business...
AI & Automation, CRM & Data
January 3, 2024
Are you getting the best value from your Call Centre?
Customer Experience Analytics Arm Call Centres with Data for Converting More Bookings Call centres are valuable in aiding conversions,...
Travel & Transport, Customer Experience (CX)
January 3, 2024
Marketing for Tourism: The Biggest Mistakes
The tourism sector is soaring. More and more people are looking for their escape from reality heading into the new...