Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
The 5 key benefits of working with a Business Analyst.
Working with a Business Analyst (BA) can have long-lasting benefits for your business, bringing a range of knowledge and skills, as well as a fresh perspective and consistency of voice. Below, we break down the core skills that make BAs... Read more
CRM & Data, Customer Experience (CX)
How CDPs and First-Party Data can Help Solve the Cookie Crisis
Introduction Customer Data Platform (CDP) and First-Party Data are a few terms you’ll likely see appear when considering the future of online marketing- but what do they mean and how can CDPs benefit your business? We break down the current... Read more
Commerce & Experience Platforms, CRM & Data
SHOULD YOU BE USING A D2C MODEL?
Over the last few years, online shopping has become a huge part of commerce sales, with growth leaping nearly fivefold in the United Kingdom alone. Brands ahead of the curve are realising that selling solely via third party retailers is no longer... Read more
Remarkable News, Content Operations
Sagittarius supports Race Of Champions for 12th year
After a 2 year hiatus, Race Of Champions is back and so are we to support this prestigious event. Race Of Champions is an annual event that brings together the World’s most esteemed racing drivers to compete in a head... Read more
Commerce & Experience Platforms, Contentful
UNPICKING THE “MONOLITH” – WHAT YOUR ALL-IN-ONE MARKETING SOLUTION IS REALLY COSTING YOU
A brief look back It’s been a few years since Tim Berners-Lee conceived the Internet, and since the beginning, companies have recognised the usefulness of the platform to share information about themselves. The first websites were simple hypertext, but in... Read more
Remarkable News, Commerce & Experience Platforms
Former Big Brand Ideas marketing specialist, Hayley Bonnick joins Ultimedia
Ultimedia has appointed Hayley Bonnick as Head of Marketing. The former Big Brand Ideas marketing manager, joins the Episerver (Optmizely) specialists to grow the firm’s global presence and help deliver the organisation’s ambitious growth plans. The Manchester based digital agency is one... Read more
CRM & Data, Customer Experience (CX)
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at the heart of experiences to offer tailored interactions that drive conversions. Sourcing the right tools to deliver this is therefore... Read more