Insights
Insight-driven, quality-focused content written by the experts.
Digital Marketing & Media, Performance Marketing
Automotive Digital Marketing Strategy
The automotive industry has witnessed significant changes in recent years, with the rise of digital marketing strategies being one of the most prominent. Automotive digital marketing strategy has become crucial for automotive parts suppliers to attract and retain customers. With... Read more
CRM & Data, Customer Experience (CX)
Digital Transformation Starts and Ends with People
Digital transformation is the buzzword of the decade. It refers to integrating digital technology into all business areas, fundamentally changing how businesses operate and deliver value to their customers. Nonetheless, as newer technologies like AI gain in popularity, there are... Read more
CRM & Data, Digital Marketing & Media
Optimizely Google Analytics
Optimizely users are able to utilise both Google Analytics and Optimizely Analytics to obtain deeper insights than just one tool alone would harbour. When working with analytics focused technology, organisations are able to make data driven decisions for future digital... Read more
Digital Marketing & Media, Optimizely
Email Marketing For Insurance Companies
99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a cost-effective and highly efficient strategy for marketing teams to create a direct channel of communication between customers and their brand.... Read more
Remarkable News, Content Operations
Sagittarius continues its 13th year of support for Race Of Champions
This was the second year of Race Of Champions Snow and Ice, held in Sweden and we were back to support this prestigious event across all of its digital channels. 2 years after the pandemic, this event saw ROC back... Read more
Commerce & Experience Platforms, CRM & Data
COMPOSABLE COMMERCE: E-COMMERCE IN 2023 AND BEYOND
From made to specification bikes, to customising sports shoes, we all love the flexibility to choose what suits our unique needs and preferences best. So why shouldn’t it be the same with your business? Fortunately, composable allows you to do... Read more
Customer Experience (CX), Performance Marketing
WHAT IS A GOOGLE LIGHTHOUSE SCORE, AND HOW TO USE IT
Google Lighthouse is a powerful, free tool that provides metrics, opportunities and insights into your site. The scores are about measuring the performance of your webpage, by testing how fast the browser can display the page, accessibility and other key... Read more
Commerce & Experience Platforms, Customer Experience (CX)
2022-2023 DIGITAL TRANSFORMATION IN GLOBAL MANUFACTURING
The global manufacturing industry is being buffeted by geo-political and socio-economic challenges. In today’s turbulent marketplace, companies are looking to minimise this disruption and instability by prioritising customer experience and securing their supply chain. And they’re investing in digital marketing... Read more