Insights
Insight-driven, quality-focused content written by the experts.
Financial Services, Channel Optimisation
August 31, 2022
Law Firm Digital Marketing Strategy Guide
Law firm digital marketing strategy, sometimes referred to as internet marketing strategy is critical for the future success of modern...
Financial Services, Content & Experience
August 9, 2022
Content Marketing for Law Firms: The Guide for Success
Content marketing costs 62% less than traditional marketing and has the potential to generate three times as many new revenue...
Travel & Transport, Content & Experience
July 25, 2022
4 Benefits Of Website Personalisation For Your Travel Brand
As a travel brand, you’ve probably heard of personalisation before – it’s the idea that every customer gets a unique...
CRM & Data, Digital Marketing
June 29, 2022
GA4: The Latest Google Analytics Update
In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out...
Content & Experience, Experience Platforms & Operations
June 23, 2022
Episerver Content API
Take advantage of all the tools that come out of the box. Episerver, now known as Optimizely, includes features such...
Content & Experience, Experience Platforms & Operations
June 8, 2022
Episerver 12 – Why upgrade?
Episerver is the preferred Digital Experience Platform (DXP) for over 9000 leading organisations worldwide. Episerver has made its mark in...
Content & Experience, Experience Platforms & Operations
June 8, 2022
Umbraco vs Episerver
Finding a website platform that is the best fit for your organisation takes a lot of consideration. You’re likely going...
Content & Experience, Experience Platforms & Operations
May 16, 2022
What is Optimizely used for?
Optimizely (formerly known as Episerver) is a world leading digital experience technology. The Optimizely platform is used by ambitious organisations to...
Experience Platforms & Operations, Optimizely
May 9, 2022
Episerver 11 (Optimizely)
In 2021 the technology giant acquired experimentation software Optimizely, creating a world class digital experience platform (DXP) for ambitious enterprise-level organisations....
Experience Platforms & Operations, Optimizely
March 23, 2022
Episerver Customers
Which brands are choosing the DXP and why? Episerver / Optimizely is a globally recognised leader in digital experience technology. Consistently...
Content & Experience, Experience Platforms & Operations
March 7, 2022
Episerver Idio and Optimizely
Idio is the technology behind Optimizely Intelligence Cloud. The Episerver Idio acquisition happened in 2019, when Episerver (now Optimizely) were making...
Remarkable News, Experience Platforms & Operations
February 24, 2022
Episerver Gartner Magic Quadrant
Episerver / Optimizely has been named a Leader for another consecutive year in Gartner Magic Quadrant for excellence in digital experience. First...