Insights
Insight-driven, quality-focused content written by the experts.
AI Agents & Automation, Content & Experience
August 22, 2023
Unveiling Sitecore’s Generative AI Integration
Sitecore, a leader in composable digital experience platforms and content management system (CMS) solutions, is revolutionising the marketing landscape with...
Channel Optimisation, Content & Experience
August 16, 2023
Optimizely Personalisation
How To Create Unique Experiences For Your Site Users There are a list of factors that contribute to great user...
Financial Services, Digital Marketing
August 10, 2023
Email Marketing for Financial Services: Leveraging the Power of Digital Communication
83% of wealth management companies credit email marketing as the primary driver of customer acquisition. This figure is supported by...
Content & Experience, Digital Marketing
August 9, 2023
Sustainability in Digital Marketing
In a recent Sitecore SMAC webinar, Christine Bookless, a Sitecore Strategy MVP and Lead Sitecore Optimisation Consultant from Sagittarius, shared...
Ecommerce, Manufacturing
August 8, 2023
Driving online sales revenue in 2023: Embracing digital strategies for tools and industrial equipment sellers
The digital landscape continues to reshape business strategies, with a particular impact on B2B tools and industrial equipment sellers. Previously...
Ecommerce, Content & Experience
July 20, 2023
Optimizely Commerce
Business centric organisations have been much slower to adapt and keep up with consumer focused brands. Site journeys on B2B...
Content & Experience, Optimizely
July 12, 2023
Sitecore vs Optimizely
When it comes to Sitecore vs Optimizely, the initial similarities between the two platforms may catch your attention. Both Scandinavian-born...
Content & Experience, Digital Marketing
June 30, 2023
Optimizely Welcome
The Leading Content Marketing Platform The CMP can be used by more then just Optimizely customers. The two target audiences...
Travel & Transport, Channel Optimisation
June 21, 2023
Automotive Seo Tips
The benefits that SEO (Search Engine Optimisation) can bring to your website have the potential to be exceptional for driving...
Financial Services, Channel Optimisation
June 20, 2023
Programmatic Advertising in Financial Services Marketing
In today’s digital age, programmatic advertising has emerged as a powerful tool for marketers to reach their target audience effectively....
Content & Experience, Experience Platforms & Operations
June 14, 2023
Optimizely DXP vs Kentico
When it comes to selecting the right digital experience platform (DXP) for your organisation, there are several options to consider....
CRM & Data, Digital Marketing
June 8, 2023
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide...