Insights

Insight-driven, quality-focused content written by the experts.

Salesforce

Why Data Analysis is Key to Making Strategic Marketing Decisions

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Travel & Transport

Artificial Intelligence in Airlines

While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront of embracing this innovation is the airline industry. In recent years, the aviation sector has undergone a significant transformation through... Read more
Sitecore

Marketing for travel brands in 2024

The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline digital transformation is at an all-time high, with brands looking for better ways to reach their audience at the right... Read more
Sitecore

Sitecore XM Cloud Forms

A brand new, very welcome new feature has come to Sitecore XM Cloud – Sitecore XM Cloud forms! Forms are one of those fundamental parts of a website. They let your customers do things like get in touch with you,... Read more
Sitecore

Travel Web Page Design Tips

First impressions matter in digital. With 83% of adults wanting to book their trips online, your travel web page design can make or break your success. If customers don’t recognise your brand, struggle to navigate or can’t trust the website... Read more
Optimizely

Optimizely CMS 13 Benefits For Your Organisation 

Choosing the right Content Management System (CMS) is paramount for organisations aiming to stay ahead in the competitive online space. Optimizely CMS, formerly known as Episerver, stands out as a robust and versatile solution that offers a variety of advantages... Read more
Sitecore

Travel Ecommerce Platform Essentials

The online travel market is expected to reach $690.71 billion by 2026 Brands who want to stay ahead need a dynamic travel ecommerce platform tailored to the unique and complex needs of their customers.  In this blog, we are looking at... Read more
Salesforce

Reinventing Connections: Tailoring CRM Tools for Meaningful Customer Experiences

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