Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Content Operations
June 12, 2025
Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?
The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs...
Travel & Transport, AI & Automation
May 8, 2025
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the...
Travel & Transport, Customer Experience (CX)
May 6, 2025
Travel PPC: 8 Essential Tips
Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for...
Events, Travel & Transport
May 1, 2025
The Future of Search and AI for the Travel & Hospitality Industry
How is AI Transforming Travel Search? Evolving customer behaviour and cutting-edge AI technologies are redefining the travel and hospitality landscape,...
Travel & Transport, Customer Experience (CX)
May 1, 2025
SEO for Airlines
With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus...
Travel & Transport, AI & Automation
December 12, 2024
Travel Trends 2025: Key Insights and Strategic Implications for the Travel & Tourism Industry
The 2025 travel industry is set to witness a profound transformation driven by shifting consumer expectations, technological advancements, and global...
Travel & Transport, Digital Marketing & Media
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
Travel & Transport, AI & Automation
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
Travel & Transport, AI & Automation
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...
Travel & Transport, Content Operations
May 29, 2024
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand...
Travel & Transport, Commerce & Experience Platforms
May 29, 2024
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence...
Travel & Transport, AI & Automation
May 24, 2024
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels...