Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Optimizely
Optimizely vs Shopify – What’s the difference?
Shopify is used by only 2% of the top one million e-commerce sites in the United Kingdom (Ranked by traffic volume). When looking at the websites that receive the highest volume of traffic in the UK, only 399 of the... Read more
Customer Experience (CX), Optimizely
Peerius Episerver Explained
With an impressive customer base of famous brands such as Tommy Hilfiger, Peerius is a piece of the puzzle acquired in 2016 by Episerver to elevate the quality of the personalisation technology available to customers‘. The omnichannel personalisation vendor allowed Episerver to drive... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation software for commerce solutions. The technology aims to let organisations increase the quality and value of users’ experience. Montetate now... Read more
Commerce & Experience Platforms, Customer Experience (CX)
MAKE A BIG IMPACT ON CUSTOMER LOYALTY AND YOUR ROI WITH THESE STEPS
PWC recently found that when customers feel appreciated, companies gain measurable benefits – including the chance to win more of their customers’ spending dollars. The payoff for valued, great experiences are tangible: up to a 16% price premium on products... Read more
Customer Experience (CX), Personalisation & CRO
Getting Started with Sitecore Personalize: A Beginner’s Guide to Website Personalisation
Being able to show your customers relevant content is a must in today’s eCommerce environment, which is why tools like Sitecore Personalize are so useful for brands who want to make a splash when a customer interacts with them on... Read more
Commerce & Experience Platforms, Customer Experience (CX)
3 REASONS B2B MANUFACTURERS SHOULD INVEST IN THEIR ONLINE EXPERIENCE
Have you noticed a change in your buyer’s behaviour since the pandemic? Business customers are now taking the buying journey into their own hands, researching and purchasing without picking up the phone. Watch our new video to find out why... Read more
Financial Services, CRM & Data
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in... Read more
Financial Services, Digital Marketing & Media
Law Firm Digital Marketing Strategy Guide
Law firm digital marketing strategy, sometimes referred to as internet marketing strategy is critical for the future success of modern law firms. Around 33% of all potential clients start their search for legal representation online and when Google processes 8.5... Read more