Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Commerce & Experience Platforms
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence of a hotel, encapsulated by its website, is often the first touchpoint potential guests encounter. This makes it imperative for... Read more
Travel & Transport, AI & Automation
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
Travel & Transport, Commerce & Experience Platforms
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO is a scientific approach designed to enhance the likelihood of converting visitors into bookers. This involves analysing the entire journey... Read more
Travel & Transport, Digital Marketing & Media
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good news is that hotels can easily create emotive content that inspires wanderlust. The bad news, the competition is fierce. Travellers... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Sanity
As businesses face the ongoing challenge of elevating user experiences to maintain a competitive edge, understanding the benefits of Optimizely vs Sanity is more relevant than ever. With over 8 in 10 individuals feeling restricted by their current CMS and... Read more
Travel & Transport, Commerce & Experience Platforms
Ecommerce for Hotels
The hospitality industry, an ever-evolving sector marked by fierce competition and high customer expectations, has been shaped by the advent of digital technology. Today, the need to integrate ecommerce into the business strategies of hotels is not just an option,... Read more
Ecommerce, Commerce & Experience Platforms
Travel Ecommerce – 5 Top Tips for Brands in 2024
In an era where digital innovation dictates market trends, travel ecommerce stands at the forefront of this evolution, capturing the imagination and budgets of global explorers. As we navigate through 2024, the fusion of technology and travel has never been... Read more
Travel & Transport, Design and Build
Hiring a Hotel Digital Agency
With 70% of travellers booking their next hotel stay online, building a state-of-the-art digital presence is key to staying competitive. It’s not just about looking great. Your website should provide personalised, engaging experiences across all touch-points to truly connect and... Read more