Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able to prove it. Defining who ‘the customer’ is can be the first and fundamental challenge. The next is to understand... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Digital in construction and manufacturing
This week I caught up with Paul Chandler, Marketing Director (Emerging Businesses) for Marshalls Plc and owner of Blake & Chandler Consulting Ltd. Paul has a combined 30 years of senior marketing and digital experience specifically in manufacturing and construction.... Read more
Content Operations, Customer Experience (CX)
BACK TO (HYBRID) WORK
In the year and a half where chats at the coffee machine were traded for Slack channels, and team meetings replaced by Zoom calls, having a robust technical infrastructure to support your business has become make or break for a... Read more
AI & Automation, Digital Marketing & Media
Reaching your target audience with AI.
An honest conversation about AI – Part 3 This week is about starting an honest conversation about AI. By walking through what AI means for marketers we are trying to paint a clearer picture of how it can help you... Read more
Customer Experience (CX), Personalisation & CRO
Generational Marketing In Travel
In today’s digital landscape, multiple travel companies are discussing how to market to newer generations using generational marketing. In the current age, as each generation ages, the marketing strategies age with them and never remain stagnant. To be ahead of... Read more
Customer Experience (CX), Personalisation & CRO
HOW DO YOU LAUNCH A SUCCESSFUL MARKETING STRATEGY ON SITECORE EXPERIENCE COMMERCE?
More and more customers are expecting an experience that is relevant, as this is what we see across every digital touchpoint that we access – whether it’s recommended films on Netflix, or targeted marketing e-mails from our favourite stores. Relevance... Read more
Remarkable News, Customer Experience (CX)
Wirehive 100 – Sagittarius Recognised for Fastest Growth 2019
Last Friday Wirehive announced their shortlists for the Wirehive 100 awards with Sagittarius nominated in the ‘Fastest Growth’ category for the second year in a row. Award season is in full swing and the whole agency team is buzzing with... Read more