Insights

Insight-driven, quality-focused content written by the experts.

Optimizely

Optimizely Plugin

Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites and applications. One of the key features that makes Optimizely so versatile and powerful is the Optimizely plugin ecosystem. Understanding... Read more
CRM & Data, Customer Experience (CX)

How Important is a Hotel CRM Software

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Travel & Transport, AI & Automation

Email Marketing For Hotels

When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI across channels. Segmented email marketing is considerably more effective , with marketers reporting a staggering 760% increase in earnings from... Read more
AI & Automation, CRM & Data

What is a Salesforce Consultant?

In 2023, Salesforce generated $2.33 billion from professional services and other services alone; this reflects the high, and steadily increasing, demand for consultancy and implementation support. ​In any modern organisation, technology plays an indispensable role. Among the myriad tools available... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Events, CRM & Data

Salesforce World Tour London 2024

We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Travel & Transport, Commerce & Experience Platforms

Best Hotel Website Designs

In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence of a hotel, encapsulated by its website, is often the first touchpoint potential guests encounter.  This makes it imperative for... Read more
AI & Automation, CRM & Data

What is Salesforce?

We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
CRM & Data, Customer Experience (CX)

Salesforce Pricing: Understanding the Cost and Value

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