Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Customer Experience (CX)
How Much Does Sitecore Cost?
If you’re looking at this page, chances are you’re considering new website technology like Sitecore XP or Sitecore XM Cloud, or one of their top-tier tools like Sitecore Send, Sitecore Personalize or Sitecore Accelerate. Sitecore is a leading enterprise-level DXP... Read more
Travel & Transport, Commerce & Experience Platforms
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO is a scientific approach designed to enhance the likelihood of converting visitors into bookers. This involves analysing the entire journey... Read more
Travel & Transport, Digital Marketing & Media
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good news is that hotels can easily create emotive content that inspires wanderlust. The bad news, the competition is fierce. Travellers... Read more
Ecommerce, Commerce & Experience Platforms
BigCommerce vs Shopify
Selecting the right ecommerce platform is pivotal for the success and scalability of your business. With the rapid evolution of online shopping, the choice between BigCommerce and Shopify represents more than just a technical selection; it’s a strategic decision that... Read more
AI & Automation, Customer Experience (CX)
Sitecore 10.4 : Powering Digital Experiences
Businesses need to create personalised, engaging experiences that resonate with their audience and drive conversions. This is where a powerful Digital Experience Platform (DXP) like Sitecore 10 comes in. Sitecore is a leading DXP that empowers marketers to deliver exceptional... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore Pricing
Sitecore is an enterprise-level DXP platform that operates on a fee-based model, but navigating Sitecore pricing and the tools you may need can prove challenging. Due to the various licensing models, deployment options, and add-ons available, Sitecore costs vary greatly.... Read more
Travel & Transport, Commerce & Experience Platforms
Ecommerce for Hotels
The hospitality industry, an ever-evolving sector marked by fierce competition and high customer expectations, has been shaped by the advent of digital technology. Today, the need to integrate ecommerce into the business strategies of hotels is not just an option,... Read more