Insights
Insight-driven, quality-focused content written by the experts.
Digital Marketing & Media, Personalisation & CRO
What is Digital Marketing?
Overview The term ‘digital marketing’ covers a wide range of marketing tactics, all executed on digital platforms. Nowadays, the majority of brands use digital marketing to appeal to customers, and it has become a crucial part of marketing for businesses... Read more
Content Operations, Customer Experience (CX)
What is Optimizely One?
The DXP ecosystem is constantly moving, with the main players always evolving their products and expanding their feature sets. Optimizely One was launched in 2023 and is Optimizely’s big play in the DXP space. It is comprised of a robust... Read more
Content Operations, Digital Marketing & Media
The Google March 2025 Core Update: Who’s Up, Who’s Down & What’s Next?
Another month, another Google algorithm update shaking up the search rankings. The Google Core Update March 2025 is proving to be yet another ‘big one’, hitting websites hard and rewarding those who have been playing the long game with high-quality... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Omnichannel Marketing Explained
Not to be mistaken as a synonym for multichannel, omnichannel marketing is a ubiquitous approach to marketing that benefits consumers and brands alike. Here, we explain exactly what omnichannel is, how it differs from other marketing strategies and discuss its... Read more
AI & Automation, Customer Experience (CX)
First Look at Sitecore Stream
We’ve been dying to get our hands on Sitecore Stream ever since it was announced at Sitecore Symposium 2024 last October and, this week, Remarkable finally got early adopter access from Sitecore to start diving in and getting our hands... Read more
Customer Experience (CX), Quality Assurance
The Power of Accessibility: Transforming SEO & Discoverability
Why Accessibility Matters Beyond Compliance Website accessibility is often framed as a legal requirement—an obligation to meet the Web Content Accessibility Guidelines (WCAG) and comply with regulations like the European Accessibility Act (Read more about what the EAA means for... Read more
AI & Automation, Customer Experience (CX)
Optimizely Gets Gartner Gold
Optimizely has been named the top Digital Experience Platform (DXP) in Gartner’s Magic Quadrant, overtaking Adobe for the first time in five years. Gartner’s Magic Quadrant is a graphical ranking of technical providers, divided into four quadrants: Leaders, Visionaries, Challengers... Read more
Content Operations, Digital Marketing & Media
Staying Discoverable as Zero-Click Searches Dismantle Traditional Content Marketing
For years, search marketing revolved around one goal: getting users to click through to your website. But in 2025, that playbook is becoming obsolete. The rise of zero-click searches means that Google, AI search engines, and other discovery platforms are... Read more