Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Channel Optimisation
November 4, 2025
TikTok Search Ads vs Google: Control, Intent and the Future of Discovery
TikTok Search Goes Mainstream TikTok has formally entered the search advertising market with Search Ads Campaigns. For the first time,...
Channel Optimisation, Digital Marketing
October 21, 2025
SEO in the Age of AI Mode
The End of the Click Era Clicks once defined SEO. Top rank = click = traffic = conversion but that...
Events, AI Agents & Automation
October 15, 2025
Opal Unleashed: Remarkable at Opticon 2025
Two Days. One Mission: Redefine What’s Possible Day 1: Partner Forum & OMVP Summit Behind closed doors, Optimizely partners got...
Channel Optimisation, Content & Experience
September 3, 2025
Affiliate 2.0: Why Creator Commerce Outperforms Display Ads
The Evolution of Affiliate Marketing Affiliate marketing once lived and died by discount codes and static blog posts. But in...
AI Agents & Automation, Channel Optimisation
August 18, 2025
AI Max for Search: Google Tightens Its Grip on the SERP
In late July, Google introduced AI Max for Search, a new campaign type designed to integrate advertising into AI-generated search...
Channel Optimisation, Content & Experience
June 20, 2025
Artificial Influence: Why UGC and Advocacy Will Shape the Future of Search
Right now, the rules of search, discovery, and influence are being rewritten (and it’s not by the robots, it’s by...
Travel & Transport, AI Agents & Automation
June 12, 2025
Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?
The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs...
Channel Optimisation, Digital Marketing
May 28, 2025
AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO
The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search,...
Channel Optimisation, Digital Marketing
May 23, 2025
Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.
Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google...
Ecommerce, Channel Optimisation
May 16, 2025
How to Optimise Your Ecommerce Brand for ChatGPT Shopping
As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially...
Travel & Transport, AI Agents & Automation
May 8, 2025
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the...
Travel & Transport, Channel Optimisation
May 6, 2025
Travel PPC: 8 Essential Tips
Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for...