Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Customer Experience (CX)
Digital Platform Strategy
Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for new, better ways to deliver better experiences. A brand’s digital ecosystem is not only what underpins end to end experiences... Read more
Travel & Transport, Commerce & Experience Platforms
Travel Industry Poised to Benefit from Web 3.0 & Blockchain
Unify Data Consultancy explores how Web 3.0 and Blockchain will improve traveller experiences in 2023. You’ve no doubt read about 2022’s cryptocurrency markets in turmoil, and so it’s easy to question the long-term value of many blockchain and... Read more
Commerce & Experience Platforms, CRM & Data
How companies can use data to drive smarter business decisions
Intro: Reinventing how companies use data to drive smarter business decisions and create better customer experiences. To help companies of all sizes make better use of their data and realise the value that is locked within it. Unify enables... Read more
Ecommerce, Commerce & Experience Platforms
Strategic Personalisation
In retail, an isolated purchase reflects a moment of triumph. But brands know that true success comes from transforming that single buy into a continuum of recurring revenue. In a landscape marked by budget-conscious consumers and a generation that is... Read more
Travel & Transport, Digital Marketing & Media
Aviation Seo Tips – 9 Tips To Improve Your Rankings
Using SEO (Search Engine Optimisation) for an airline’s website can dramatically help increase sales and make more people aware of their brand. 81% of customers find products and services through search engines? Surprisingly, many marketers in the aviation sector are... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely Products
Optimizely is a leading provider of digital solutions that help organisations create, deliver, and optimise personalised experiences for their customers across all digital touchpoints. The vast suite of products empowers organisations to embrace the power of data and experimentation to... Read more
Commerce & Experience Platforms, Optimizely
Optimizely Customized Commerce
The world of e-commerce is volatile and organisations face the ongoing challenge of creating seamless, personalised and engaging buying experiences that keep customers coming back for more. Customized Commerce is the go to platform for organisations looking to create interactions... Read more
Ecommerce, Commerce & Experience Platforms
Sitecore Holiday Shopping Trends Report 2023
Sitecore’s third annual holiday report for the UK market launched this month, revealing some of the biggest trends in shopping right now. Working with Advanis, Sitecore surveyed over 2000 UK residents to understand their biggest concerns and motivators going into... Read more