Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Customer Experience (CX)
How Much Does Sitecore Cost?
If you’re looking at this page, chances are you’re considering new website technology like Sitecore XP or Sitecore XM Cloud, or one of their top-tier tools like Sitecore Send, Sitecore Personalize or Sitecore Accelerate. Sitecore is a leading enterprise-level DXP... Read more
Travel & Transport, Commerce & Experience Platforms
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO is a scientific approach designed to enhance the likelihood of converting visitors into bookers. This involves analysing the entire journey... Read more
Ecommerce, Commerce & Experience Platforms
BigCommerce vs Shopify
Selecting the right ecommerce platform is pivotal for the success and scalability of your business. With the rapid evolution of online shopping, the choice between BigCommerce and Shopify represents more than just a technical selection; it’s a strategic decision that... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore Pricing
Sitecore is an enterprise-level DXP platform that operates on a fee-based model, but navigating Sitecore pricing and the tools you may need can prove challenging. Due to the various licensing models, deployment options, and add-ons available, Sitecore costs vary greatly.... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Sanity
As businesses face the ongoing challenge of elevating user experiences to maintain a competitive edge, understanding the benefits of Optimizely vs Sanity is more relevant than ever. With over 8 in 10 individuals feeling restricted by their current CMS and... Read more
Travel & Transport, Commerce & Experience Platforms
Ecommerce for Hotels
The hospitality industry, an ever-evolving sector marked by fierce competition and high customer expectations, has been shaped by the advent of digital technology. Today, the need to integrate ecommerce into the business strategies of hotels is not just an option,... Read more
Ecommerce, Commerce & Experience Platforms
Travel Ecommerce – 5 Top Tips for Brands in 2024
In an era where digital innovation dictates market trends, travel ecommerce stands at the forefront of this evolution, capturing the imagination and budgets of global explorers. As we navigate through 2024, the fusion of technology and travel has never been... Read more
Commerce & Experience Platforms, Customer Experience (CX)
What is Sitecore?
Sitecore is a powerful technology, chosen by over 11500 businesses (and counting) designed to help global brands create online experiences that convert. Businesses today face a significant challenge: creating online experiences that meet the evolving needs and expectations of their... Read more