Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Content Operations
June 12, 2025
Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?
The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs...
Travel & Transport, AI & Automation
May 8, 2025
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the...
Travel & Transport, Customer Experience (CX)
May 6, 2025
Travel PPC: 8 Essential Tips
Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for...
Travel & Transport, Customer Experience (CX)
May 1, 2025
SEO for Airlines
With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus...
Travel & Transport, AI & Automation
December 12, 2024
Travel Trends 2025: Key Insights and Strategic Implications for the Travel & Tourism Industry
The 2025 travel industry is set to witness a profound transformation driven by shifting consumer expectations, technological advancements, and global...
Travel & Transport, Digital Marketing & Media
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
Travel & Transport, AI & Automation
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
Travel & Transport, AI & Automation
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...
Travel & Transport, AI & Automation
May 24, 2024
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels...
Travel & Transport, Digital Marketing & Media
May 14, 2024
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good...
Travel & Transport, Design and Build
April 25, 2024
Hiring a Hotel Digital Agency
With 70% of travellers booking their next hotel stay online, building a state-of-the-art digital presence is key to staying competitive....
Travel & Transport, CRM & Data
March 14, 2024
Airline Marketing Strategies
74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing...
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