Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Digital Marketing & Media
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing is taking over? Pay-Per-Click (PPC) advertisement has become one of the most powerful tools available on the market. On average,... Read more
Travel & Transport, AI & Automation
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI across channels. Segmented email marketing is considerably more effective , with marketers reporting a staggering 760% increase in earnings from... Read more
Travel & Transport, AI & Automation
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With the rise of digital platforms, hotels must leverage advanced digital marketing strategies to succeed. By looking at building the digital... Read more
Travel & Transport, AI & Automation
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
Travel & Transport, Digital Marketing & Media
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good news is that hotels can easily create emotive content that inspires wanderlust. The bad news, the competition is fierce. Travellers... Read more
Travel & Transport, Design and Build
Hiring a Hotel Digital Agency
With 70% of travellers booking their next hotel stay online, building a state-of-the-art digital presence is key to staying competitive. It’s not just about looking great. Your website should provide personalised, engaging experiences across all touch-points to truly connect and... Read more
CRM & Data, Digital Marketing & Media
Salesforce Marketing Cloud Pricing – The Ultimate Guide
Personalised customer journeys are essential to modern marketing. One platform stands tall in its ability to revolutionise how businesses engage with their customers: Salesforce Marketing Cloud. The power of Salesforce Marketing Cloud in crafting tailored, dynamic marketing strategies is unmatched.... Read more
Remarkable News, CRM & Data
ISO 27001 Certification For Ultimedia
At Ultimedia, exceptional digital marketing strategies and web development go hand in hand with robust information security practices. We’re proud to announce our recertification for ISO 27001:2022, the internationally recognised benchmark for information security management systems. This achievement signifies our... Read more