Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Digital Marketing
Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?
The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs like ChatGPT, Perplexity, and Grok capture user attention, traditional search traffic is evaporating, and the implications for hotels, airlines, and... Read more
Travel & Transport, AI
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the evolution of AI, search, and its transformational impact on the travel and hospitality industry. As user behaviour shifts, technologies mature,... Read more
Travel & Transport
Travel PPC: 8 Essential Tips
Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for customer’s hard-earned holiday budgets. With more customers looking to purchase their getaways online, holiday and airline digital transformation is crucial.... Read more
Events, Travel & Transport
The Future of Search and AI for the Travel & Hospitality Industry
How is AI Transforming Travel Search? Evolving customer behaviour and cutting-edge AI technologies are redefining the travel and hospitality landscape, and the way people search and book is changing fast. In this webinar, discover how Google is adapting to this... Read more
Travel & Transport, Digital Marketing
SEO for Airlines
With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus for brands that want to stand out. SEO (Search Engine Optimisation) remains one of the top ways to attract high-intent... Read more
Quality Assurance
Think Your Data’s Safe? Why Automated Pen Testing Says Otherwise
Staying Ahead of Cyber Threats with Regular Automated Pen Testing Cyber threats never stand still. Every day, new vulnerabilities and exploits emerge, placing organisations of all sizes at greater risk. Relying on one-time or infrequent security audits is no longer... Read more
Digital Marketing, Quality Assurance
The Power of Accessibility: Transforming SEO & Discoverability
Why Accessibility Matters Beyond Compliance Website accessibility is often framed as a legal requirement—an obligation to meet the Web Content Accessibility Guidelines (WCAG) and comply with regulations like the European Accessibility Act (Read more about what the EAA means for... Read more
Quality Assurance
European Accessibility Act – What This Means for Businesses
What is the European Accessibility Act? The European Accessibility Act (EAA) is a piece of legislation aimed at making digital platforms more accessible to people living with some form of disability. Although the EAA is not a law in itself,... Read more