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Designed for Life Jacksons Fencing rebrand

Reposition Jacksons around a single, emotionally engaging promise — Designed for Life — connecting Residential/Trade and Commercial/Security audiences.

Designed For Life: rebranding the uk’s premium fencing manufacturer

Jacksons Fencing is a premium UK manufacturer of fencing, gates and access solutions, serving residential/trade and commercial/security markets.

Despite decades of quality and durability, fragmented brand messaging across its two divisions and rising low-cost competition had begun eroding awareness, premium perception and branded search demand.

Objectives

Reposition Jacksons around a single, emotionally engaging promise — Designed for Life — connecting Residential/Trade and Commercial/Security audiences.

The ambition: move beyond product specifications to the homes, schools and spaces Jacksons protects, rebuilding branded search demand and premium perception.

Our solution

We built a unified brand strategy anchored in the Designed for Life proposition, backed by a Brand Playbook covering tone of voice, art direction and messaging pillars.

A cinematic, lifestyle-led campaign — spanning Connected TV, DOOH, Meta, Native Ads and social — brought the promise to life across gardens, schools and commercial spaces.

Results

An integrated multi-channel campaign lifted brand search demand, site engagement and reach significantly within its first three months live (Feb–Apr 2026).

Technologies

  • Connected TV (CTV) advertising
  • Digital Out-of-Home (DOOH) & OOH
  • Programmatic display (StackAdapt)
  • Meta & HTML5 social advertising
  • Dedicated campaign landing page

Campaign Results

8m
consumers reached
21m
impressions
66%
increase in brand search
98%
increase in website users

Manufacturer Case Studies

Explore our work

Jacksons Fencing campaign

Reposition Jacksons around a single, emotionally engaging promise — Designed for Life — connecting Residential/Trade and Commercial/Security audiences.

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