What is BigCommerce?

29 February 2024

By: Remarkable

Category: Ecommerce

The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one name that consistently emerges at the forefront is BigCommerce. But, what is BigCommerce, and why is it the platform of choice for thousands of businesses worldwide?

What is BigCommerce?

BigCommerce is a pioneer in the cloud-based ecommerce arena, offering an expansive platform that caters to businesses ranging from startups to established global brands. Since its launch in 2009, BigCommerce has consistently pushed the boundaries of ecommerce technology, offering a robust and versatile platform that supports over 43,158 merchants in more than 150 countries. This global reach is a testament to its adaptability and effectiveness in various market conditions and business sizes.

BigCommerce’s architecture is optimised for high performance and scalability. It enables businesses to easily manage and scale their online presence, without the complexities and technical overhead that are commonly associated with online store management. This ease of use does not come at the expense of power or flexibility; BigCommerce offers a robust feature set that allows merchants to extensively customise their stores to match their brand and meet their customers’ needs.

Why Choose BigCommerce?

1. Scalability and Flexibility:

BigCommerce stands out for its scalability, supporting businesses as they evolve from small startups to international enterprises. Its flexible architecture and extensive API coverage allow for custom solutions that grow with your business, ensuring that your ecommerce platform is never a limitation to your expansion.

2. All-in-One Solution:

From advanced SEO tools to integrated payment gateways, BigCommerce offers a comprehensive all-in-one solution. Merchants can leverage the platform’s out-of-the-box features and extensive app marketplace to extend functionality without the need for extensive custom development.

3. Unmatched Performance and Reliability:

BigCommerce boasts an average uptime of 99.99%, ensuring that your store is always open for business. This reliability is crucial for maintaining customer trust and maximising sales opportunities.

BigCommerce has experienced consistent growth in the number of new stores added to its platform over the past few years, showcasing its increasing popularity and adoption among ecommerce businesses. Specifically, in 2022, 5,144 new stores were added, indicating a robust and expanding ecosystem that sets it apart.

This growth is further underscored by the diversity of retail sectors utilising BigCommerce, including home and garden, apparel, and autos and vehicles as the top categories. Such variety demonstrates BigCommerce’s flexibility and appeal to a wide range of ecommerce ventures

BigCommerce distinguishes itself in the crowded ecommerce space by providing a suite of features designed to meet the complex requirements of today’s online retailers. Its platform combines simplicity with robust functionality, allowing businesses to launch, manage, and scale their online stores with unparalleled efficiency. Some of the key BigCommerce features that make it a popular choice for ambitious brands include:

BigCommerce Customisable Templates: BigCommerce’s selection of templates goes beyond mere aesthetics. Each template is designed with conversion optimisation in mind, ensuring that your online store is not just visually appealing but also built to convert visitors into customers. The templates are highly customisable, allowing brands to tailor their site’s look and feel to match their unique brand identity without needing extensive coding knowledge.
BigCommerce Omni-Channel Selling: BigCommerce excels in its omni-channel capabilities, providing merchants with a unified platform to manage their sales across various channels. This feature extends the reach of your business, allowing you to connect with customers wherever they prefer to shop. Whether it’s social media platforms like Facebook, Instagram, and Pinterest, or online marketplaces like eBay and Amazon, BigCommerce simplifies the process of managing inventory and orders across all these channels, ensuring a cohesive brand experience for customers.
BigCommerce Advanced SEO Capabilities: BigCommerce SEO tools are intended to help your store rank higher in search engine results, thereby increasing visibility and driving organic traffic. BigCommerce provides customisable URLs, automatic sitemap generation, and rich snippets to improve your site’s search engine visibility and appeal. Additionally, its CDN (Content Delivery Network) ensures that your site loads quickly around the world, which is important for both search engine ranking and user experience.
BigCommerce Headless Commerce Solutions: BigCommerce’s support for headless commerce enables businesses to separate the frontend presentation layer from the backend ecommerce functionality. This flexibility allows brands to create personalised user experiences across multiple devices and platforms while managing their ecommerce operations from BigCommerce’s unified backend. Headless commerce is ideal for businesses that want to improve their customer experience without being constrained by platform limitations.
Robust Security and Compliance: With BigCommerce, security is paramount. The platform offers enterprise-grade security features, including automatic updates and patches, SSL certificates for secure transactions, and compliance with industry standards such as PCI DSS. This comprehensive approach to security protects merchants and their customers from data breaches and cyber threats, instilling confidence in your online store.

BigCommerce Pricing

BigCommerce pricing is strategically designed to meet a wide range of business needs, enabling growth from startup to enterprise level. The scheme begins with the Standard plan, which is an entry-level option ideal for new businesses. As businesses grow, they can upgrade to the Plus and Pro plans, which include additional features for expanding customer bases and sales volumes. For large-scale operations with complex requirements, the Enterprise plan offers a customised solution tailored to specific business requirements. This tiered approach ensures that businesses only pay for the features they require at each growth stage, with the option to upgrade as their online presence grows.

Work With A BigCommerce Agency

Selecting the right BigCommerce Agency is a critical decision for ecommerce businesses aiming to enhance their online presence and sales. A specialised BigCommerce Agency, like Nemetos Tanasuk, offers expert services in developing, fine-tuning, and expanding online stores on the BigCommerce platform. As a certified BigCommerce partner, we bring a wealth of experience in custom web design, SEO optimisation, digital marketing strategies, and seamless integration with third-party apps, tailored to fit each client’s unique business needs. From the initial stages of setting up your ecommerce store to scaling your business to new heights, partnering with an accredited specialist ensures you have access to top-tier expertise and innovative solutions.