Another year, another SUGCON Europe in the bag. This year didn’t disappoint, with forty talks from Sitecore and the wider community across three tracks: Tech, Marketing, and—new this year—a Customer Showcase stage. Safe to say, there was plenty to get your teeth into. The energy across all three tracks was palpable, reflecting just how much momentum has built up in the Sitecore ecosystem over the past twelve months.
Remarkable was delighted to be a Community Plus sponsor of the event this year as it’s one of the most valuable events on the global Sitecore calendar, and—even better—this year it took place in our hometown of London! Hosting the conference here gave the whole event a special feeling, and it was gratifying to welcome so many international colleagues to a city we know and love.
The Remarkable team was out in force with Ian MacArthur, Global Chief Strategy Officer; Matt Dunn, VP of Platforms; and Peter Clisby, SVP of Technology and AI all in attendance. Having such a senior cross-functional group present meant we could engage meaningfully with clients, prospects, and fellow practitioners across both strategic and highly technical conversations throughout the day.
Both Peter Clisby and I took to the stage. Peter spoke about Sitecore use cases for Microsoft Agent Framework and related Multi-Agent Architectures consuming models privately hosted via Microsoft Foundry. The session drew a strong response from the audience, sparking plenty of questions about practical implementation and how organisations can begin to adopt these patterns within existing Sitecore environments. My talk revolved around the AI features of SitecoreAI and how they have evolved from the pre-SitecoreAI tools of Sitecore Stream and XM Cloud. It was a chance to put the rapid pace of product development into perspective, and to give attendees a clearer picture of where the platform is headed as AI becomes ever more central to the Sitecore proposition.
As Platinum Sitecore partners, this was a fantastic opportunity for us to showcase our knowledge and re-affirm our standing in the global community.
Most of the talks and sideline discussions this year revolved around the potential of Agentic AI in some form. Whether the conversation centred on content authoring, personalisation, or back-end orchestration, the thread of intelligent automation ran through virtually every session on the programme.
Some of our highlights included:
It was also fantastic to catch-up with our client George Chang, Senior Director of Digital Experience and Technology at Hexagon AB who spoke about the incredible journey that the company has been on over the last few years with rebuilding its entire digital platform on SitecoreAI alongside Remarkable.
George delivered some impressive statistics for how Hexagon’s digital transformation has resulted in a 35% reduction in campaign launch cycles, a 30–40% expected cost savings on future brand rollouts through the shared design system, and a 45% increase in platform engagement due to improved UX, relevance and Sitecore Search. These figures go to show why Hexagon and Remarkable won the ‘Innovative Use of Sitecore’ award at the Sitecore Digital Impact Awards in 2025. Hearing George speak so candidly about the challenges and breakthroughs along the way was a highlight of the conference, and served as a compelling reminder of what is possible when ambition, the right technology, and a strong delivery partnership come together.
If you missed out on catching up with us at SUGCON Europe, feel free to get in touch and see how we can help you navigate the changing world of DXPs together. Whether you’re evaluating Sitecore for the first time, planning a migration, or looking to make more of the AI capabilities already available to you, we’d love to have the conversation.
