Insights

March 29, 2024

Best CRM for Travel Industry – Discover Salesforce

A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded...

March 28, 2024

Optimizely vs Dynamic Yield

In today’s hyper-competitive digital world, the quest for delivering personalised experiences to consumers has become paramount for businesses striving to...

March 27, 2024

What is Salesforce Financial Services Cloud?

March 24, 2024

Leveraging Salesforce Email Marketing – From Leads to Loyalty

For every £1 spent on email marketing, the average ROI is £44.  Yet, achieving this demands more than just sending...

March 18, 2024

Airline Digital Transformation

Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation...

March 14, 2024

Airline marketing strategies: the digital playbook for aviation brands

74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing...

March 13, 2024

7 Tactics For Web Conversion Optimisation

A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or...

March 8, 2024

What is Salesforce Data Cloud? Exploring the Leading CDP

Salesforce Data Cloud — now Data 360 — unifies customer data in real time and powers Agentforce AI agents. Here's what it is, how it works, and why it leads the CDP market.

March 7, 2024

Optimizely Marketplace

In today’s competitive landscape, offering a personalised and consistent customer experience is no longer a luxury, it’s a necessity. With...

March 5, 2024

Optimizely Gartner Magic Quadrant

For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform....

March 1, 2024

The Optimizely MVP Award

Update, October 2026: Our team has won more than 10 OMVP awards over the years. Read about our 2026 OMVP...

March 1, 2024

Salesforce Travel Management: Advancing Airline Operations and Passenger Services

73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...