Insights

March 29, 2024

Best CRM for Travel Industry – Discover Salesforce

A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded...

March 28, 2024

Optimizely vs Dynamic Yield

In today’s hyper-competitive digital world, the quest for delivering personalised experiences to consumers has become paramount for businesses striving to...

March 27, 2024

What is Salesforce Financial Services Cloud?

March 24, 2024

Leveraging Salesforce Email Marketing – From Leads to Loyalty

For every £1 spent on email marketing, the average ROI is £44.  Yet, achieving this demands more than just sending...

March 18, 2024

Airline Digital Transformation

Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation...

March 14, 2024

TrailblazerDX 2024

What is TrailblazerDX? TrailblazerDX, formerly known as the Salesforce Developer Conference, is an annual event that stands at the forefront...

March 14, 2024

Airline marketing strategies: the digital playbook for aviation brands

74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing...

March 13, 2024

7 Tactics For Web Conversion Optimisation

A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or...

March 8, 2024

What is Salesforce Data Cloud? Exploring the Leading CDP

Salesforce Data Cloud — now Data 360 — unifies customer data in real time and powers Agentforce AI agents. Here's what it is, how it works, and why it leads the CDP market.

March 1, 2024

Salesforce Travel Management: Advancing Airline Operations and Passenger Services

73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...

February 28, 2024

Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP

In a time when 70% of organisations struggle to provide completely connected user experiences across all channels,  it’s crucial for...

February 27, 2024

Optimizely vs Contentstack

With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...