Insights
Insight-driven, quality-focused content written by the experts.
AI Agents & Automation, Channel Optimisation
May 26, 2021
Reaching your target audience with AI.
An honest conversation about AI – Part 3 This week is about starting an honest conversation about AI. By walking...
CRM & Data, Strategy & Consulting
September 2, 2020
Capex vs Opex – Two ways to show your investment in digital.
When it comes to business expenditure it’s very much the good, the bad and ugly depending on which side of...
Content & Experience, CRM & Data
September 7, 2019
A PRACTICAL GUIDE TO TRACKING YOUR CUSTOMERS ON SITECORE
The Sitecore Customer Engagement platform is one of the best tracking platforms in the Web Content Management (WCM) industry. It has been...
Manufacturing, Channel Optimisation
January 22, 2019
CUSTOMER-CENTRIC APPROACH TO A B2B2C STRATEGY
The digital landscape is changing. The growth of online and the development of digital technology is changing customer expectations. This...
Ecommerce, Channel Optimisation
November 12, 2018
EXCLUSIVE PREVIEW – THE NEED FOR A NEW CUSTOMER-CENTRIC STRATEGY: B2B2C
Business strategies are changing. They are becoming more customer-centric, digitally-driven and multi-channel. These changes are in response to the growth...
CRM & Data, Sitecore
September 8, 2018
RESPONSIBLE PII PRACTICE
GDPR and Encryption When it comes to any Personally Identifiable Information (PII) that you hold, the GDPR requires you to “implement appropriate technical...
Events, CRM & Data
May 10, 2018
CORPORATE DATA RESPONSIBILITY AND GDPR WEBINAR
If you didn’t manage to make the webinar, or you’d like to share the information with your colleagues, then you...
Content & Experience, CRM & Data
May 8, 2018
Will GDPR Affect The Way Websites Are Built?
You’re probably already aware that the General Data Protection Regulation (GDPR) will come into effect on the 25th May. Especially...
Channel Optimisation, Content & Experience
May 8, 2018
Why Are Page Load Speeds So Important For User Experience?
There are many elements that play a pivotal role to the overall success of your website, from an aesthetically appealing...
Remarkable News, CRM & Data
March 15, 2018
Corporate Data Responsibility (CDR)
For a number of years now, companies of all sizes have embraced Corporate Social Responsibility, or CSR as an integral part...
CRM & Data, Sitecore
March 1, 2018
HOW TO AVOID A #DELETEFACEBOOK DEBACLE: CDR SURFACING SOLUTIONS
With GDPR, companies need to be able to recall what information is being collected about their visitors and give them...
Content & Experience, CRM & Data
October 24, 2017
Sitecore 9: Here’s what you need to know
First and foremost is the launch of Sitecore Experience Cloud. Billed as the ‘only industry-leading platform that continuously learns from each...