Insights
Insight-driven, quality-focused content written by the experts.
February 27, 2024
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
February 14, 2024
What Are The Best A/B Testing Platforms?
A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%....
January 18, 2024
Optimizely CMS 13 Benefits For Your Organisation
Choosing the right Content Management System (CMS) is paramount for organisations aiming to stay ahead in the competitive online space....
January 8, 2024
What is Optimizely? The complete guide to the platform
Optimizely, formerly Episerver, offers a variety of tools designed for marketers and other teams including experimentation, content management, personalisation and commerce...
January 8, 2024
ما هي Optimizely ؟
Optimizely عبارة عن منصة تجربة رقمية (DXP) تتيح لفرق التسويق وغيرها القدرة على إدارة وتحسين نشاطها الرقمي وتجربة العملاء عبر...
January 5, 2024
Digital Platform Strategy
Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for...
December 8, 2023
Optimizely Products
Optimizely is a leading provider of digital solutions that help organisations create, deliver, and optimise personalised experiences for their customers...
November 27, 2023
Optimizely Customized Commerce
The world of e-commerce is volatile and organisations face the ongoing challenge of creating seamless, personalised and engaging buying experiences...
November 22, 2023
Is Optimizely Free?
Optimizely doesn't offer its full suite for free — but a free feature-flagging tier still exists. Here's what it includes, how pricing really works, and when to upgrade.
November 17, 2023
VWO vs Optimizely: The Ultimate Showdown of Experimentation Tools
Data driven insights rule decision making and A/B testing (split testing) has emerged as an indispensable tool for optimising website...
November 15, 2023
Optimizely Zaius
The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver) acquired Boston-based Zaius, a prominent...