Insights
Insight-driven, quality-focused content written by the experts.
September 3, 2024
What Is Conversion Rate Optimisation (CRO)?
In 2024, businesses of all sizes are heavily reliant on their online presence to generate engagement, leads and sales. Having...
August 19, 2024
A Beginner’s Guide to Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired...
July 25, 2024
Optimizely Visual Editor
The Optimizely visual editor makes creating a user friendly website simple. A good user experience (UX) on your website can...
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
July 22, 2024
Sitecore Digital Marketing: Maximising Your Online Presence
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2...
July 8, 2024
Content Marketing Strategy for Enterprise Brands
Content marketing is projected to be worth $600 billion by the end of 2024 and has the highest ROI out...
July 3, 2024
Conversion Rate Optimisation Strategies for Enterprise Brands
The top 25% of websites across all industries convert at a rate of 5.31% or higher, but many websites don’t...
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...
May 29, 2024
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand...
May 29, 2024
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence...
May 29, 2024
How Much Does BigCommerce Cost
BigCommerce is a leading ecommerce platform, supporting over 60,000 businesses worldwide with its robust suite of tools and scalable solutions....