Insights
Insight-driven, quality-focused content written by the experts.
July 25, 2022
4 Benefits Of Website Personalisation For Your Travel Brand
As a travel brand, you’ve probably heard of personalisation before – it’s the idea that every customer gets a unique...
July 11, 2022
5 WAYS TO GET STARTED WITH AN OMNICHANNEL MARKETING STRATEGY, TO TURN BROWSERS INTO BUYERS
Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with...
June 29, 2022
GA4: The Latest Google Analytics Update
In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out...
February 7, 2022
Sagittarius supports Race Of Champions for 12th year
After a 2 year hiatus, Race Of Champions is back and so are we to support this prestigious event. Race...
January 26, 2022
THE SECRET TO CUSTOMER RETENTION UNLOCKED
As we race through the early months of 2022, the repercussions of the last couple of years in retail are...
January 22, 2022
PERSONALISATION, WHAT IS IT REALLY?
Remember the first mass email you ever received with your name in the subject line? For the first time in...
January 18, 2022
Former Big Brand Ideas marketing specialist, Hayley Bonnick joins Ultimedia
Ultimedia has appointed Hayley Bonnick as Head of Marketing. The former Big Brand Ideas marketing manager, joins the Episerver (Optmizely) specialists to...
December 31, 2021
Google Optimize vs Optimizely
Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for...
December 23, 2021
Episerver Commerce Cloud – A Guide for marketers
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Learn more...
December 2, 2021
Generating leads and converting; how digital unlocks potential.
From the first primitive mud huts to the ancient pyramids of Egypt and beyond, the concept of ‘construction’ has been...
November 22, 2021
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able...
November 10, 2021
Digital marketing in Construction and Manufacturing
Where we spend our money is always a hot topic. Perhaps never more so than now. With Budgeting season well...