Insights
Insight-driven, quality-focused content written by the experts.
October 18, 2022
Getting Started with Sitecore Personalize: A Beginner’s Guide to Website Personalisation
Being able to show your customers relevant content is a must in today’s eCommerce environment, which is why tools like...
October 4, 2022
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations...
September 22, 2022
The Future Of Travel: 5 Ways AI Is Changing The Game
When it comes to travel, artificial intelligence (AI) is changing the game. From booking airfare and hotels to creating personalised...
September 2, 2022
Why most B2B manufacturers could be missing out on millions of dollars
Traditionally, taking a direct to customer (D2C) route for manufacturing brands has been a strategy predominantly reserved for business to...
August 9, 2022
Content Marketing for Law Firms: The Guide for Success
Content marketing costs 62% less than traditional marketing and has the potential to generate three times as many new revenue...
July 25, 2022
4 Benefits Of Website Personalisation For Your Travel Brand
As a travel brand, you’ve probably heard of personalisation before – it’s the idea that every customer gets a unique...
July 11, 2022
5 WAYS TO GET STARTED WITH AN OMNICHANNEL MARKETING STRATEGY, TO TURN BROWSERS INTO BUYERS
Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with...
June 29, 2022
GA4: The Latest Google Analytics Update
In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out...
June 23, 2022
Episerver Content API
Episerver is now Optimizely. Episerver acquired Optimizely in 2020 and took on the Optimizely name in 2021, so Episerver CMS...
June 8, 2022
Umbraco vs Episerver
Episerver is now Optimizely. Episerver acquired Optimizely in 2020 and took on the Optimizely name in 2021, so Episerver CMS...
May 16, 2022
What is Optimizely used for?
Optimizely (formerly known as Episerver) is a world leading digital experience technology. The Optimizely platform is used by ambitious organisations to...
May 9, 2022
Episerver 11 (Optimizely)
Episerver is now Optimizely. Episerver acquired Optimizely in 2020 and took on the Optimizely name in 2021, so Episerver CMS...