Insights
Insight-driven, quality-focused content written by the experts.
February 20, 2023
Why Optimizely?
Optimizely (Formerly Episerver) is a market-leading digital solution built for organisations looking to unlock their digital potential. Optimizely is an...
February 3, 2023
SEO For Insurance Companies
Google processes over 8.5 billion searches daily and almost monopolises the search engine space with a global market share of...
February 3, 2023
Digital marketing for insurance companies: the complete strategy guide
A digital marketing strategy for insurance companies typically includes a variety of tactics to reach potential customers and promote insurance...
February 1, 2023
Episerver Find Developer Index Overview
Episerver is now Optimizely. Episerver acquired Optimizely in 2020 and took on the Optimizely name in 2021, so Episerver CMS...
February 1, 2023
Launchdarkly Vs Optimizely
Explore LaunchDarkly vs Optimizely (also known as Episerver) as we take a closer look at which feature flagging platform is...
January 27, 2023
An (Almost) Definitive List of 100 Top AI Tools & Platforms for Marketing
There has been an unparalleled amount of hype surrounding the application of Artificial Intelligence (AI) in the tech and marketing...
January 11, 2023
Content Marketing For Insurance Companies
Content marketing for insurance companies costs 62% less than other traditional marketing approaches and can drive three times more sales...
December 22, 2022
5 Digital Experience & Marketing Trends To Look Out For In 2023
It’s the most wonderful time of the year. Not just because marketers everywhere are looking to take a well-earned rest...
December 22, 2022
WHAT IS A GOOGLE LIGHTHOUSE SCORE, AND HOW TO USE IT
Google Lighthouse is a powerful, free tool that provides metrics, opportunities and insights into your site. The scores are about...
November 22, 2022
2022-2023 DIGITAL TRANSFORMATION IN GLOBAL MANUFACTURING
The global manufacturing industry is being buffeted by geo-political and socio-economic challenges. In today’s turbulent marketplace, companies are looking to...
October 24, 2022
Opticon 2022 – Introducing the new Optimizely
The last time Optimizely held an in-person global annual conference was 2019. To quote Optimizely CEO Alexander Atzberger, “A lot has...
October 24, 2022
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation...